Our discussion this week centers around who you specifically serve, what they need, & where the usual friction points are.
This week we'll establish what you bring to the table uniquely: Where does your client's needs intersect what your business offers?
Now we need to boil things down into a clear message that is woven throughout your customer's journey with you.
The questions we've answered are compiled into a 10-pg marketing roadmap, detailing out how and where to use your new content.
We’ll meet together (Google Meet) 4x over the course of roughly a month (flexible though!) We're going to come to COMPLETE CLARITY over what your customers need & want to hear from you (Spoiler: most small business owners aren’t marketing in a way that resonates & lands for their customers! We’ll fix that!)
Out of that clarity, we’re going to SIMPLIFY our message, because simple & clear is KIND. Don’t make people work to figure out what you do and how it benefits them (Also spoiler: when your marketing is unclear, you lose business! We’re going to fix that!)
As we find simplicity, we'll naturally SOLVE THE FRICTION POINTS. There’s nothing more frustrating than customers going elsewhere because someone else made things easier. We’ll get’cha there!
Last, I will assemble all the goodness of your Marketing Makeover into a beautiful 10-pg PDF that you will reference & use in all your marketing. Your staff, social media team and other creatives will LOVE YOU and you will be so ahead of the game. Your message will be targeted, simple, clear, and your marketing will feel effortless.
ICING ON THE TOP: Your entire lens for your business and customers will SHIFT. In every good way. This shift will breathe new life and energy into your workday. And with refreshed life and energy, you will better serve those around you through the business you're passionate about.
ADDITIONAL ICING: The fee for your Marketing Makeover will be applied toward a brand and/or web design project should you decide you want updated visual assets within the next six months.
If your marketing is annoyingly stale and you’re ready to freshen things up, then let’s make it happen!
Delivered as a screencast with actionable steps you might consider, as well as where you can immediately incorporate some of your new messaging.
If at any time in the next six months you decide to level up your visuals (brand, website or both), the ENTIRE COST of your Marketing Makeover will be applied to your project.