The Blog


The Blog


Marketing or Branding? One of the top questions and points of confusion for my clients is centered around marketing vs branding. What is the difference? What do I need? Which should I start out with? Lord knows if you google this question you will get a TON of answers, many of which are complex because […]

Marketing vs. Branding: Which one do I need first?

cover image
mood board

Today I’m going to let you in on a sneak peek into the early stages of the design process.

What We Do Before Designing A Brand

If nothing else, I sure do love transparency. The chance to learn and grow from being honest with ourselves and honest with others…

My Cringe-Worthy Design Story…

Why branding matters

Why branding matters… If you’ve hung around my site or blog for any period of time, it’s no secret that I’m passionate about branding. It’s a place where science and art meet and both sides of my brain are happy.

Why Branding Matters

Shiny object syndrome. Yes, it’s a thing. Both a blessing and a curse, shiny object syndrome is not new in the world of creative entrepreneurship.

Improve Your Website by Resisting Shiny Object Syndrome

Improve your website
Gain Clarity + Focus In Your Business

What if you had a vision for your business that was so solid that it helped drive every decision you make (rather than the blind leading the blind and just doing what your competitors are doing without evaluating it against YOUR goals and vision?)

The Most Important Question To Ask To Gain Clarity + Focus In Your Business

For many, the term “brand” is ambiguous and misunderstood, and therefore mistakenly used synonymously with “visual identity”… And that’s where it all starts and ends. But it’s also where the frustration begins… That visual identity ends up being all over the map, isn’t consistent, never “feels right,” definitely doesn’t bring in better (or the right type of) clients, doesn’t generate more revenue, and within a year or two, that well-meaning business owner is already looking for a change and is browsing the interwebs again. And the cycle repeats.

Client Perception + Experience Is Everything

brand perception experience
serve your clients

Don’t forget to serve. It takes intentionality to know what your clients need so that you can serve them well. The beautiful thing is this is what leads to a job well done, glowing reviews, and more clients coming your way because people are singing your praises! And yet it’s so completely authentic and allows your impact to be lasting and deep.

Don’t Forget To Serve

Using a logo as a starting place for building your brand is like trying to build a house, roof first. A roof is great. ESSENTIAL, even. But ya can’t start there. Any builder would find such a request laughable. The roof only makes sense in context of the entire structure – foundation, walls, etc…

You Don’t Need A Logo (at least not yet)…

logo design
DIY, do-it-yourself

Look, I get it. I don’t know of a single entrepreneur who didn’t start out DIY’ing everything. It’s in our blood. We want to save money, and more importantly, we can’t hack hiring someone to do what we feel we SHOULD be able to do ourselves.

DIY – Are You Stuck In The Endless Cycle?